founder story
real skin, real results.


I am so happy you are here. Let me introduce myself :)
my name is Lavinia Rusanda founder and CEO of nine2five - a self-funded skincare brand defying the traditional ways of the beauty industry.
I am a 23 year old engineering and commerce new grad and full-time content creator.
I was born in Romania and my family immigrated to Canada in 2005 when I was just 3 years old. From a young age I recognized the sacrifes my parents made to start over their lives in their 30s with two small kids and atest my consistent drive to this part of my story.
To fully explain why I created nine2five we have to fill out all the puzzle pieces that make this brand what it is, so let me share that all with you.
my skin journey

8 Months post birth control
I struggled with age from the age of 13 with fluctuating hormonal breakouts here and then but it is really my adult years where my acne journey took a turn. After two years of being on the birth control pill, feeling so disconnected with emotions and body, heavy brain fog and sudden lack of motivation for the things I loved I decided to get off of hormonal birth control. Little did I know that 8 months later I would end up with the worst acne covering my entire face in painful cysts. I have vivid memories of crying myself to sleep not even just from the look of my skin but the physical pain it brought on. This lead me down a new road of self love because I really had two choices: sit in a dark room and wait till one day my skin was clearer OR live my life to the fullest and embrace the journey I was on.

2 years post birth control
I felt a lot of pressure to "fix" my skin, being suggested accutane, antibiotics, and endless unsolicited advice. I wanted to listen to my body and work on healing through life style changes by focusing on my diet, sleep, and stress levels, paired with finding the skincare products that work for my sensitive skin.

3 years post birth control
3 years later and I am grateful for the lessons having severe acne taught me. It allowed me to detach my sense of worth from my physical appearance because your skin doesn’t define you, it taught me self love and patience through focusing on progress over perfection, and most importantly the power of a positive mindset and taking back the control over your insecurities.
education
growing up I loved school specifically math and science but wasn’t really sure the best road to take. Towards the end of high school I had multiple people in my life suggest engineering to me and it just felt right. Upon applying to university I saw there was a new program offering a dual degree in engineering and business which seemed perfect since I have always been very entrepreneurial. I decided to major in chemical engineering and operational management to give me the foundation for starting my own business in the cosmetic industry. For the past 5 years I have been building my career as an entreperneur while completing my education and after working in industry I knew that the traditional path wasn’t for me.
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on engineering internship 2023
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team placed gold at engineering capstone fair 2024
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university of calgary graduation 2025
career
I started my social media journey at the age of 12 posting my super cute (for the time) outfits on a faceless instagram because that’s what my parents would allow. I grew up with a camera in hand, always wanting to be in front of it, making endless movies and scits, and filming fake makeup tutorials on photobooth. My 11 year old brother saw this and told me I should start posting on YouTube and took the initiative to create me a channel that I have now been posting on for the last 10 years with over 2000 videos uploaded. I by no meams had a rapid growth online instead it was 7 years of posting for a few hundred views but no one could take my love for creation from me which drove my consistency. Fast forward to now where I am a full time content creator focused on changing the beauty industry with real skin checks, unfiltered makeup tutorials, and sharing my journey online. We have built our community to over 700,000 followers across platforms and this is just the beginning.
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entrepreneur speaker event 2024
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podcast photoshoot launch 2023
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presenting at Sephora HQ about real skin in beauty 2024
