our story

an engineered solution to skincare.

our mission

to bring a new light to skincare focused on progress over perfection, real results, and confidence driven formulas backed by science.

our values

  • 1. progress over perfection

    we’ve all felt the constant pressure from the beauty industry to buy the next new product that promises to “fix our skin overnight”. The reality is that skincare takes time, patience, and consistency. At nine2five our goal is to focus on progress over perfection when it comes to results.

  • 2. no filters, no retouching

    growing up we were all fed beauty ads showing flawless, airbrushed skin. No skin is perfect because it is human and real. We take showcasing real skin so seriously that none of our photos have had any skin retouching. What we capture is what you see.

  • 3. doing more with less

    skincare can be complicated but we are here to make it easy, simple. yet effective. No more 12 step routine, but products that capture everything you need into a few essential steps. Less fillers, less hassle, so that nine2five works with you.

nine2five's mission

from a girl who grew up struggling with acne, self-image, and made to feel not enough in the beauty industry turned social media influencer. Merging her engineering and business background with her love for beauty to change how skincare is traditionally used and develop products that are authentically effective.

“Growing up I felt so isolated in my skin. Thinking no one else struggled or understood living with acne the way I did. Until I started posting on social media to see that we all have our struggles but we are not alone.”

- Founder Lavinia Rusanda

nine2five is hers, yours, and ours. The brand that embraces real skin at all stages, because you can’t hate your skin into healing.

learn more about the founder

an engineered solution to skincare

every ingredient in all n2f products have been hand selected to create multi-functional formulas that deliver real results. As a self-funded brand our goal is to make n2f as accessible as possible because price should hold no barrier for quality skincare. We focus on science backed ingredient efficacy to bring you products that are easy to use and rooted in progress over perfection. Every ingredient has a purpose at n2f which you can read more about in our ingredient index.

view ingredients list